WOMAN+ digital has grown its page views by over 400% in its first 3 months and reaches 45% of New Zealand Women ages 30-69 every month.

Content written for women, by women, this platform is fast becoming the go-to digital platform for women in Aotearoa.  We took a look at two articles on our site that relate to women in business and what we can expect from them in the year ahead.

Article Link 1: Working Women

In the age of resignations and global chaos, more and more of our employees have been going through a process of reevaluation about work, what it means to them and why they should “put themselves through it”.  There are countless stories from millennials and Gen Z as well as Gen X women who are reevaluating the workplace and questioning whether they may be better off doing their own thing.   Emma Mclean from Works For Everyone explored this in an interview with Susanna Andrew  and from

Not only does Emma work with mothers but she takes on employers asking the hard questions such as Where are the part time roles? Where are the job shares? How do you support your working parents during the school holidays? What provision do you have for sick leave for working parents? When will both parents be eligible for paid parental leave, not just the mother? 

Article Link 2: Self-Determination Theory

But what is motivating your workforce right now? In a climate of natural disasters, pandemics and inflation, it has to be money right?  Well, maybe not.  MAHITHA KUMAR  explores the concept of Self-Determination Theory (STD) when it comes to human motivation – or quite simply what gets us up in the morning.  The theory emerged in the 1970’s based on studies considering different extrinsic and intrinsic motivations. STD states that people are motivated to grow and change by three intrinsic basic psychological needs – Autonomy, Competence and Relatedness. Autonomy means that people need to feel that they have the liberty and sovereignty over their own actions. They need to feel in control of their behaviours, aspects of their lives, and any goals they want.  This will be challenging in a tough inflationary environment, where you may not have these choices.  Relatedness and  Connectedness are essentially the sense of belongingness and explores our “will to interact with, be connected to, and experience caring for others.”  

So don’t lose the softer side of business, the empathy and the culture building. These remain important aspects, no matter what the future holds.